Why all businesses should run a social media simulation

October 14, 2016 by Jonathan Hemus

Social media has created a whole new environment in which reputations can be damaged or destroyed.

Handling any crisis is challenging, but the world of social media imposes new pressures based on the following characteristics:

Transparency – social media makes it much harder for big businesses to keep crises behind closed doors

Speed – thanks to social media the time between an incident occurring and the world being aware of it has been reduced to seconds; businesses need to be geared up to respond to this turbo-charged pace

Spread – we’ve all heard about stories ‘going viral’ on social media; geographic boundaries don’t exist on Twitter

Grappling with the challenge of social media – especially for traditional businesses – is difficult given the intense pressure of a crisis which is why a social media simulation can be a good idea as part of your crisis management planning.

Take a look at our video to find out what you can do to gear up for success:


No amount of crisis management training can prevent a crisis hitting your organization. But it can provide the confidence for your team to do and say the right thing should the worst happen.

For more information on how to run a successful crisis simulation, take a look at our checklist.