social media simulations

social media simulations

Social media crisis simulations to help you manage an online crisis

Social media crisis simulations: developing confidence to manage a  crisis online

Insignia’s crisis management consultants have been in the business of crisis communication for more than twenty years. The biggest single change in this time has been the emergence of social media in the crisis management mix. Many organisations are yet to fully understand and harness the opportunities and threats that this presents for online reputation management. That’s why a social media crisis simulation is so important in building awareness, knowledge and capability.

Social media has changed the context in which crisis communication takes place: whilst the same crisis handling principles apply, the transparency, speed and spread of a crisis has changed out of all recognition.  Equally, social media provides channels through which businesses can quickly and directly engage with their stakeholders. Whether your business is social media phobic or genuinely embraces the twitterati, a social media crisis simulation is the best way of testing how it would cope when the online world fuels or creates an issue for you. Online reputation management in a crisis is no longer an option: it is essential.

Social media crisis simulation for realistic learning

Insignia offers a highly realistic social media simulation which allows people to experience what it feels like to be in the eye of the storm – but without any of the associated danger. Delegates grapple with a social media crisis growing online and communicate with stakeholders using a range of social media channels.

Crisis management teams respond to the social media crisis simulation as they would do in the real world – getting a sense of the pressure and immediacy of this online environment. As soon as they hit the send button they can expect further online comment – whether it’s positive or negative depends entirely on how they’ve chosen to communicate. Will they exert control over the crisis or add fuel to the fire?

Social media is here to stay and it has a significant effect on organisations’ reputations in the context of crisis management. This social media crisis simulation helps to ensure you aren’t caught out by its speed and spread.

How did our clients feel?



Social media crisis simulation and its benefits

Key benefits


Understand how a social media crisis evolves through experiential learning


Practice your social media crisis response in a safe environment


Develop processes for speedy, frequent communication to protect your reputation


Finesse your tone of voice to meet the needs of social media


See the impact of different social media crisis communication strategies

Communication professionals, lawyers and business managers who have experienced the social simulator have all agreed: a social media crisis exercise is frighteningly realistic and incredibly valuable in building online reputation management skills and highlighting areas for development.


Contact us today

Your name
Job title
Phone number
Re-type Email
We take to privacy seriously and we do not share details with third parties, full details can be found on our privacy policy page.

We take to privacy seriously and we do not share details with third parties, full details can be found on our privacy policy page.

Keep me updated with occasional news
Submit Enquiry


Insignia Award Icon

Winner of Consultancy of the Year at CIR Business Continuity Awards 2023

Insignia Award Icon

Finalists for Specialist Consultancy of the Year at CIR Business Continuity Awards 2020 & 2023

Insignia Award Icon

Finalists in 2023 Great British Entrepreneur Awards: Service Industries category

Insignia Award Icon

Winner Specialist Business Book of the Year 2021 at The Business Book Awards (Crisis Proof)

Insignia Award Icon

Finalists in the Lloyds Bank British Business Excellence Awards 2021: Purpose Before Profit category

Insignia Award Icon

Finalists in the Business Champion Awards 2021: Champions in a Crisis category

Insignia Award Icon

Finalists for Business Advisor of the Year at the 2021 Growing Business Awards

Insignia Award Icon

Shortlisted for BCI Europe Awards 2023: Continuity and Resilience Consultant category