Crisis Proof: How to prepare for the worst day of your business life

Mishandled crises can devastate businesses, lives and livelihoods so it’s critical that organisations know what to do when the worst happens.

This new book by Insignia’s managing director, Jonathan Hemus, will enable you to sleep peacefully at night, knowing your business is ready to protect its reputation, whatever the world may throw at it.

Buy Crisis Proof on Amazon


No one is born a crisis manager and few receive formal training on how to become one. That’s why this book is so important: it gives busy executives the knowledge and confidence to protect business reputation on the worst days of their business lives.

Anik Michaud, Group Director, Corporate Relations, Anglo American

Based on Jonathan’s twenty-five years’ experience in the front line of crisis management, Crisis Proof is written for busy executives who, whilst not full-time crisis managers, have been given responsibility for preparing their business for a crisis. It can be a daunting task for someone whose ‘day job’ could be head of communications, business continuity, legal, health and safety, HR, security or risk management.

Crisis Proof gives you the knowledge, insights and framework to successfully lead a programme of crisis management planning, training and exercising that will ensure your business does the right thing when crisis strikes.

Do yourself a favour. Read this book. Learn from it. Take a giant step forward in ensuring peace of mind for everyone who is depending on you.

Gus Whitcomb, Head of Business Resilience, Cathay Pacific


Read this book to ensure you succeed in your role as your organisation’s crisis management champion by:

  • Gaining confidence and clarity about what’s needed to make your company crisis proof
  • Explaining how to create and embed a crisis-resistant culture
  • Learning the real purpose of crisis management plans and critical content
  • Succeeding in creating a high-performing crisis management team


There are many books on how to respond to a crisis but few that equip you to effectively prepare for them. Crisis Proof tells you everything you need to know about how to create and maintain an effective crisis management programme.

Claire Gosnell, Global Head of Communications, Clifford Chance


Buy Crisis Proof on Amazon


To find out more about Jonathan or to enquire about engaging him as a speaker or coach, please click here:



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Winner of Consultancy of the Year at CIR Business Continuity Awards 2023

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Finalists for Specialist Consultancy of the Year at CIR Business Continuity Awards 2020 & 2023

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Finalists in 2023 Great British Entrepreneur Awards: Service Industries category

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Winner Specialist Business Book of the Year 2021 at The Business Book Awards (Crisis Proof)

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Finalists in the Lloyds Bank British Business Excellence Awards 2021: Purpose Before Profit category

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Finalists in the Business Champion Awards 2021: Champions in a Crisis category

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Finalists for Business Advisor of the Year at the 2021 Growing Business Awards

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Shortlisted for BCI Europe Awards 2023: Continuity and Resilience Consultant category