Crisis Proof: How to prepare for the worst day of your business life

Mishandled crises can devastate businesses, lives and livelihoods so it’s critical that organisations know what to do when the worst happens.

This new book by Insignia’s managing director, Jonathan Hemus, will enable you to sleep peacefully at night, knowing your business is ready to protect its reputation, whatever the world may throw at it.

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No one is born a crisis manager and few receive formal training on how to become one. That’s why this book is so important: it gives busy executives the knowledge and confidence to protect business reputation on the worst days of their business lives.

Anik Michaud, Group Director, Corporate Relations, Anglo American

Based on Jonathan’s twenty-five years’ experience in the front line of crisis management, Crisis Proof is written for busy executives who, whilst not full-time crisis managers, have been given responsibility for preparing their business for a crisis. It can be a daunting task for someone whose ‘day job’ could be head of communications, business continuity, legal, health and safety, HR, security or risk management.

Crisis Proof gives you the knowledge, insights and framework to successfully lead a programme of crisis management planning, training and exercising that will ensure your business does the right thing when crisis strikes.

Do yourself a favour. Read this book. Learn from it. Take a giant step forward in ensuring peace of mind for everyone who is depending on you.

Gus Whitcomb, Head of Business Resilience, Cathay Pacific

Read this book to ensure you succeed in your role as your organisation’s crisis management champion by:

Gaining confidence and clarity about what’s needed to make your company crisis proof
Explaining how to create and embed a crisis-resistant culture
Learning the real purpose of crisis management plans and critical content
Succeeding in creating a high-performing crisis management team

There are many books on how to respond to a crisis but few that equip you to effectively prepare for them. Crisis Proof tells you everything you need to know about how to create and maintain an effective crisis management programme.

Claire Gosnell, Global Head of Communications, Clifford Chance

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To find out more about Jonathan or to enquire about engaging him as a speaker or coach, please click here: jonathanhemus.com