Alex Johnson

Alex has spent the last twenty years working with leaders across the globe to enhance their crisis management capabilities. She is a member of Insignia’s senior management team, leads several of our largest clients and regularly speaks about crisis management at conferences.

She has extensive experience of supporting organisations through all stages of their crisis management maturity, from audits, risk assessments and developing plans and processes through to exercising experienced leadership teams.  

Alex specialises in the development and delivery of our crisis management and crisis communication training and exercises. She has worked with C-suite and senior leadership teams across a diverse range of industries including technology, healthcare, finance, retail, media, infrastructure, travel, tourism, food and drink.

Her clients at Insignia include ABB Group, DP World and Stagecoach Group. She has delivered training and exercising in many locations around the world including Europe, the U.S., Chile, China and Dubai.

Prior to joining Insignia in 2013, Alex held senior roles in the communication industry including at the Department of Health and global communications consultancy, Porter Novelli.

By gaining a deep understanding of a client’s business and planning exercises tailored to their unique organisation and culture, Alex’s approach enables clients to develop a team’s capabilities when faced with the most challenging of circumstances, in a safe environment.

A senior client contact said “Alex has gone above and beyond to support me and the business. She fully understood the brief, took the full strain of the pre-work and delivery, engaged with the right people and delivered an excellent product​.”

Outside of work, Alex puts her competitive streak to the test by hosting and taking part in quizzes and enjoys taking anyone on at Risk, the military strategy game.

"One of the reasons I joined Insignia was because I wanted to do something meaningful that made a difference to people and organisations. 

"I love working with my clients - interesting and smart people, who are passionate about the job they do. People who see the value in being prepared for a crisis so they are ready to navigate their way through high-pressure situations."


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Winner of Consultancy of the Year at CIR Business Continuity Awards 2023

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Finalists for Specialist Consultancy of the Year at CIR Business Continuity Awards 2020 & 2023

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Finalists in 2023 Great British Entrepreneur Awards: Service Industries category

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Winner Specialist Business Book of the Year 2021 at The Business Book Awards (Crisis Proof)

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Finalists in the Lloyds Bank British Business Excellence Awards 2021: Purpose Before Profit category

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Finalists in the Business Champion Awards 2021: Champions in a Crisis category

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Finalists for Business Advisor of the Year at the 2021 Growing Business Awards

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Shortlisted for BCI Europe Awards 2023: Continuity and Resilience Consultant category