Four reasons to communicate quickly and proactively in a crisis

Crisis has struck your business and it’s the worst day of your working life. The last thing you want to do is talk to people about it.

Unfortunately, remaining tight lipped deep in the crisis bunker is likely to make the crisis worse rather than better, as our video explains:

The desire to keep your head down is understandable and has its origins deep within your ‘fight or flight’ instinct. It takes courage to communicate when you lack the full facts and are under intense pressure to manage a threatening situation.

Despite this, setting the communication agenda to show that you both care and are responding professionally to a challenging situation will almost always be in your best interests.

Rehearse your spokespeople with regular media training and crisis simulations to get them used to the pressure of a crisis media interview and confident to step forward should the need arise.