When considering your crisis management planning, reputational risks – those to do with people, values, behaviours and ethics – are often the most challenging of all. They are also hard to manage, but have the power to destroy organisations (Enron being one of the earliest and most dramatic examples).
Given that corporate ethics is a hot topic and that retaining the trust of your stakeholders is a pre-requisite for long term success, identifying and managing reputational risk should be a top priority for all businesses.