Majid Al Futtaim Holding LLC
Ammar Khan, Senior Manager - Business Continuity, Information Security
Headquartered in Dubai, Majid Al Futtaim (MAF) engages with more than 600 million customers each year across a diverse portfolio that includes the Mall of the Emirates, Ski Dubai, Magic Planet, VOX Cinemas, hotels, communities, and grocery retail spanning the Middle East, Africa, and Central Asia.
Given the scope, scale and profile of our businesses, we are committed to an on-going programme of business resilience activity. As part of this, we engaged Insignia to deliver an immersive, realistic, and dynamic crisis simulation exercise for our executive leadership team, the first time an exercise of this magnitude had been planned. The stakes were incredibly high: three hours of our leadership team’s time is no small thing.
I remember the project kick-off call when I mentioned to Insignia that the true measure of success would be people wanting more. And that is exactly what happened. Every person I’ve spoken to, across leadership, the inject cell, and even the comms team who were under immense pressure, has been genuinely wowed by the experience. Insignia’s ability to lead such a high-stakes, high-scale exercise made all the difference.