Before Coronavirus it was tempting (if erroneous) to assume that the media should be the main focus of your communication efforts in a crisis.
The pandemic demonstrated the critical importance of internal communication when the worst happens. Whatever the crisis, it is nigh on certain that your own people should be a priority for communication.
With comments from me and other experts, this article in HRmagazine explains why and how organisations can keep their teams reassured and on board when crisis strikes:
https://hr.mydigitalpublication.co.uk/publication/?m=63422&i=738059&p=32&ver=html5