Communicators Can Make the Biggest Difference When Crisis Strikes

Despite the subtitle of my book Crisis Proof ('How to prepare for the worst day of your business life'), crises present communicators with a unique opportunity to make a huge difference for their organisation and the stakeholders affected by it.

My article in Catlayst from the IABC explains how and why:

https://catalyst.iabc.com/Business-Acumen/Business-Acumen-Article/communicators-can-make-the-biggest-difference-when-crisis-strikes