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IT meltdown ‘could cause lasting damage to rbs and natwest brands’, warns crisis pr expert

June 26, 2012 by NAME

NatWest’s IT outage took the organisation nearly two weeks to resolve. As a result, the company faced criticism from customers and the media. The Drum article debates the possible reputational repercussions for NatWest. Jonathan Hemus was asked to provide his insights into the issue:

“The fact that they have taken so long to be able to resolve the problem means that however good the communication is, they are still going to suffer reputational and business harm because the core issue has taken so long to resolve.”
Read the full article on The Drum


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